Google's significant acquisitions
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Market Overview
Google's major acquisitions (of highest significance) are portrayed in this infographic.
August 2011 -- Google announced an agreement to acquire Motorola Mobility for $40 per share in cash, or a total of about $12.5 billion, at a premium of 63% over the previous closing price of Motorola Mobility shares. Motorola’s product portfolio includes converged mobile devices such as smartphones and tablets, wireless accessories, end-to-end video and data delivery, and management solutions, including set-tops and data-access devices.
July 2010 -- Google signs a definitive agreement to acquire ITA Software, Inc. for $700 million in cash. ITA offers Internet-based software to the airline industry. The company's products include: 1) QPX, airfare pricing management system for airlines and travel distributors; 2) RES, a passenger reservation management and departure control system.
November 2009 -- Google plans to purchase mobile advertising start-up AdMob Inc. for $750 million in stock. AdMob sells ads that appear on Web sites geared for cellphones. The company was a first-mover in developing technology to deliver ads on Apple's iPhone as well as on devices that use Google's Android mobile operating system. J.P. Morgan has estimated AdMob's annual revenue at between $45 million and $60 million.
August 2009 -- Google signs a definitive agreement to acquire On2 Technologies, Inc. for stock valued at $110 million. On2 Technologies, Inc., develops video compression software and offers related video services. On2's platform and video compression/decompression software delivers video over proprietary networks and the Internet. A corollary purchase to Youtube, On2's purchase has proven crucial to Google's video efforts.
July 2007 -- Google signed a definitive agreement to acquire Postini, a provider of on-demand communications security and compliance solutions, for $625 million in cash. Postini’s offerings which include message security, archiving, encryption, and policy enforcement, are used to protect a company’s email, instant messaging, and other web-based communications.
April 2007 -- Google announced a definitive agreement to acquire DoubleClick Inc., a global leader in digital marketing technology and services, for $3.1 billion in cash from San Francisco-based private equity firm Hellman & Friedman, JMI Equity and management. The acquisition is aimed at helping Google gain a greater foothold in the display advertising market through a company which has relationships with most of the major online publishers and more than half of the online ad agencies.
October 2006 -- Google announced that it has agreed to acquire YouTube, the consumer media company, which displays a wide variety of user-generated video content as well as amateur content, for $1.65 billion in a stock-for-stock transaction.
July 2005 -- Google has acquired wireless startup Android Inc. for a rumored $50 million. Two key players in the creation of Android Inc., Andy Rubin (co-founder of Danger) and Rich Miner (co-founder of Wildfire Communications, Inc.) will join the Google team.
Research assistance provided by Debadutta Bhattacharyya.
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