Twitter acquires ZipDial (mobile marketing)

Companies in Relationship

Twitter, ZipDial

Deal Facts

Initial Announcement Date: 1/15

Consideration: $30-40M in cash (Source: WSJ)

Twitter acquires ZipDial, a marketing platform that helps companies connect to customers in emerging markets who do not have access to the Internet. The company's technology helps businesses reach consumers via a mobile platform using a missed call method that allows users to receive information without being charged.

Strategic Implications

The deal allows Twitter to tap into offline users in fast-growing emerging markets. Acquiring new users means additional advertising dollars. Beyond emerging markets, the acquisition will help Twitter enhance its mobile marketing platform.



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